When Raisin Bran first teased Shatner as its celebrity spokesperson for its big game ad, I assumed there would be a Star Trek ...

Courtesy Columbia Sportswear / Breakside Brewery) Not sure anyone saw this limited release coming. But it will be out there just in time for the Big Game and we’ve gotta ...

There’s another beer being brewed in Oregon that is getting some national attention for its unique ingredients. Breakside ...

“When we say engineered for whatever, we mean whatever,” said Joe Boyle, brand president at Columbia Sportswear Company. “If Mother Nature hurls bear poop at us, we’ll ferment it into a frosty pint.” ...

Does a bear sh*t in the woods? And is it possible to make beer out of it? The answer to both of those questions appears to be "Yes" as the outdoor sportswear company Columbia has partnered with Oregon ...

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.

Can you drink beer made with bear poop? Columbia Sportswear says yes. Discover the ‘Nature Calls’ lager launching February 8.

Columbia Sportswear has teamed up with Breakside Brewery to introduce a new beer just in time for the big game. “Nature Calls ...

Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to create ...