This year's World Cup tournament is a unique cultural and financial phenomenon, expected to generate $40.9 billion in global ...

Why the carbon footprint of the 2026 FIFA World Cup could be double that of the Qatar World Cup.

Marriott sees the 2026 FIFA World Cup contributing 30-35 basis points to global RevPAR growth this year, with management ...

Every soccer World Cup is an opportunity for Japan to deploy an unusual instrument of soft power.

Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance ...

As the world prepares for the 2026 FIFA World Cup, beer giants are betting billions that the future of drinking culture may ...

BERLIN (AP) — The memories of two successive World Cup group-stage exits weigh heavily on the Germany team before another ...

On Location, the Official Hospitality Provider for the FIFA World Cup 2026™, today announced continued strong sales for the FIFA World Cup Official Hospitality Program, as momentum builds heading into ...

The 2026 FIFA World Cup will largely take place in the world’s largest economy and in the place where sports marketing was ...

The World Cup is among the most anticipated and awaited events, cherished by football fans worldwide. Held once every four years, it’s more than just a sporting competition; it's a worldwide ...

Canada's extraordinary improvement in international soccer over the last decade is unmistakable. Whether that will translate ...

FIFA is reportedly nearing completion of a major broadcast deal for the 2026 FIFA World Cup as broadcasters and streaming ...