The new PPC playbook: From media buyer to profit engineer

Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad ...
Yahoo Malaysia

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

Research shows that AEO is becoming more important for reaching end users. Companies that fail to rank in AI search risk ...

Google appoints Pete Metcalfe as new director of retail UK&I

Google has appointed former THG Beauty chief marketing officer, Pete Metcalfe, as its new director of retail UK&I.
Prolific North

Former THG Beauty marketing chief takes up Google Retail UK&I role

Former THG Beauty chief marketing officer Pete Metcalfe, who announced his departure from the Manchester ecommerce giant ...

content marketing

Find the latest content marketing news from Fast company. See related business and technology articles, photos, slideshows ...

Tristan Walker

Find the latest Tristan Walker news from Fast company. See related business and technology articles, photos, slideshows and ...
WinBuzzer

OpenAI Plans Per-Click Pricing for ChatGPT Ads

OpenAI has planned to charge advertisers per click for ChatGPT ads, shifting from impression-based pricing as it targets $102 ...
Ecommerce Fastlane

ChatGPT Has 900 Million Weekly Users. Only a Handful of Merchants Ever Sold Inside It.

In September 2025, OpenAI launched Instant Checkout. It allowed users to buy products directly inside ChatGPT without being redirected to the merchant’s ...