Here is how an unplanned cheer path for George Jenkins senior Weatherholtz led to The Ledger's Competitor of the Year.

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

The Anson High School Varsity Cheerleaders have once again demonstrated the power of dedication, teamwork, and resilience. On ...

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...

History wasn't made on a football field or basketball court this season in Caldwell, Idaho. Instead, it happened on the cheer mat. For the first time in program history, the Caldwell High School cheer ...

Today, Cheer Pilipinas holds its annual National Cheer Championships at the Blue Eagle Gym at the Ateneo de Manila University ...

BBQ pitmaster & founder of Meat Church BBQ Matt Pittman stirs up a festive bourbon cocktail to bring extra holiday cheer to ...

Black Onyx Allstars doesn't do second place. The South Side program continues to dominate at regional and national ...

The Great Falls competitive cheer program is sending several teams to the Worlds event in Orlando, Florida, marking a major ...

Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

Jeff Webb, the father of modern cheerleading and founder of Varsity Spirit, has died at 76 following a freak pickleball ...

The Maine native, 24, commemorated her squad's success by poking fun at her age-gap relationship with Bill Belichick, 73 ...