ASAP Rocky and Nas unite for a Ray-Ban campaign inspired by a scene from the classic 1998 Hip-Hop film "Belly" ...

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

In addition to the jingle, J.I.D also announced there will be limited-edition Kellogg's Frosted Flakes, Tony the Tiger and ...

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

Musician J.I.D. has reimagined the iconic tune ...

Through the years, rappers have propelled many denim brands into the spotlight, weaving the jeans they love into the fabric of each decade's rap aesthetic. Whether it was Lil Wayne’s frequent ...