The tea even hit the menu for the first time at east London coffee roasters Grind this summer, in the form of a black sesame ...

Rikka Cornelia, marketing manager at MartinBauer, Secaucus, N.J., notes that, in dry beverage systems, matcha is hygroscopic, ...

How to make a matcha latte for under a dollar instead of paying Starbucks ...

“Quality and grade are critical — higher-quality matcha delivers a smoother, more balanced flavor, which is important for ...

And whether I’ve fully given into the trendiness of matcha or it’s simply impossible to escape thanks to viral recipes and ...

SAY Doughnuts owner Aaron Shaed told PEOPLE the pop star has come by several times, trying doughnuts, matcha and a unique ...

Just like matcha, it comes from Japan and is also green tea variety, but hojicha not only tastes milder (and slightly ...

This beautiful Swiss roll features a soft and airy matcha sponge wrapped around a smooth, creamy filling that creates a rich ...

Ahead of World Matcha Day, here’s where to sip everything from 'cloud matcha' to authentic ceremonial pours across the city ...

Jade Leaf Matcha, the #1 matcha brand in the U.S., is partnering with Milk Bar to celebrate the 5th annual National Matcha ...

The ICONIC London Underglow Matcha Melting Cleansing Balm is the brand’s first skincare product and beauty fans are quickly ...