Immersive and experiential marketing have quickly become go-to formats for brands looking to break through the noise.

Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. The holidays are here, so let's take a trip down my own ...

Contrary to some preconceptions, the B2B buyer is not a faceless, emotionless corporate ‘robot’ solely interested in the practical functionality and ROI of a product or service. Claire Weekes explores ...

Companies continue to look for every possible edge to connect with, market to, and close sales with prospects and repeat customers. And technologies continue to evolve to help improve marketing ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

In a recent interview, Think Beyond’s Steven Cozens outlines why emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can bring to the table. Lucy ...

Sponsored article: Video and brand marketing are all about engagement. Break down "engagement", and you get a potent mix of attention, awareness and understanding. Let's unpack all of this. There's a ...

Within a short time, artificial intelligence has become fairly commonplace. If you call a large business’s help line, a system on the other end analyzes your query and determines where to route your ...

B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s why empathy is a business edge.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...