B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s why empathy is a business edge.

Humans respond to emotions. Here's why AI couldn't have created Apple's and Steve Jobs's most iconic marketing campaign, "Think Different." ...

A mousy teenager with curly hair and a face full of acne, Minnie is the farthest thing from cool - even if the actress who plays her, Katherine Mallen Kupferer, has charisma to spare. Minnie is ...

The world doesn’t need another brand with something to sell. It needs a leader with something to say. Connect to your ...

Four UM athletic teams are being considered for elimination ...

However, AI voice clones are not perfect. The main way to spot a voice cloning scam is through emotional manipulation, with ...

Low-to-moderate income entrepreneurs living in or owning a business registered in Westfield now have an opportunity to apply for the Sphere Westfield Business Accelerator.

Our most recent celebrity-led series, Pole to Pole with Will Smith on Disney+, follows Will on a 100-day, 26,000-mile journey across the planet. It was a huge commitment for a Hollywood star, but also ...

Branded content is about creating material that connects with people emotionally, often through storytelling, rather than ...

Benjamin Turner for Compartés Every February, millions of Americans walk into stores or scroll through gift guides, hoping to find something that feels personal enough, sweet enough, […] ...

Getting a lump sum to invest sounds like a good problem - and it is - but it can also feel like an anxiety-inducing puzzle.