At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

AI just beat humans at emotional intelligence tests 81% to 56%. The implications for how you communicate with customers, ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025 ...

There’s been a lot of conversation lately — surveys, articles, reports — all focused on how to attract more women into ...