Written by Dan Beaumont, Founder, GAME What are we really selling? We hear it all the time—brands don’t sell products, they ...

"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

We often associate toxic family environments with lasting emotional scars and difficulties later in life. That can ...

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

Over the past week, brands are pausing endorsements of Korean actor Kim Soo-hyun after he came under fire for allegedly ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...

Factor Communications, writes on with why understanding the psychological mechanisms behind brand loyalty is imperative ...

Poll after poll has shown that people support retaliatory measures in response to Trump’s tariff onslaught, while other ...