The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...

Over the past week, brands are pausing endorsements of Korean actor Kim Soo-hyun after he came under fire for allegedly ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Written by Dan Beaumont, Founder, GAME What are we really selling? We hear it all the time—brands don’t sell products, they ...

We often associate toxic family environments with lasting emotional scars and difficulties later in life. That can ...

Crafting a fulfilling life often involves understanding how we operate in social situations. Some of us easily ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research ...

Money isn't just about numbers. It's deeply tied to emotions, often leading to impulsive decisions that can wreck a budget.

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...