At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025 ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

A brand sound is the sonic expression of a business’s identity, and it should align with the visual, emotional, experiential, ...

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

There’s nothing quite like the roar of the crowd after a goal in the AFL. That surge of energy, that spine-tingling explosion ...

Sunrisers Hyderabad, the franchise owned by Kalanithi Maran-led Sun Group in the Indian Premier League (IPL), has a massive ...

Daman Bali, Head of Brand Marketing at Zivame, shares insights on how its award-winning campaign Museum of Boobs has opened up a powerful space for ongoing conversations around shape-fit awareness.

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

The writer-director talks those 'T2' comparisons and the fateful decision to include M3GAN dancing as part of the marketing for the first film, a move that helped it become a viral phenenon.

As AI transforms marketing from a storytelling function into a real-time decision system, CMOs must stop managing campaigns ...