"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...

Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...

As for Emotion AI specifically, different sectors can benefit from its technology, particularly healthcare, marketing and customer service. For the healthcare industry, Emotion AI can be advantageous ...

We often associate toxic family environments with lasting emotional scars and difficulties later in life. That can ...

Women’s purchasing behaviour is deeply rooted in emotions and societal norms—here’s how marketing to them is both a challenge ...

From Super Bowl to IPL, big-game ads grab attention—but do they deliver results? Smart storytelling and strategy are key to ...