That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...
FNP’s CMO Avi Kumar breaks down the "art of the heart" in a high-speed world, explaining why the future of gifting isn't just ...
Aishwarya Shinod has previously held leadership roles at Unilever, Nestlé, Kellogg’s and Freudenberg Gala Household Products ...
Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...
Few brands in the real estate world have influenced culture the way The Corcoran Group has. Under CMO Christina Panos' ...
At the MarTechAI Summit 2025, top leaders debated whether AI can truly grasp human emotion or if empathy will always remain ...
Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...
Campaign Middle East on MSN

Sports marketing: The culture of play

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.
Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.
The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be the biggest wasted opportunity for brands if they stick to the old playbook. Here are the new rules of ...
One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...
And to the CMOs out there: it’s our responsibility to clearly articulate the impact embedded in both the art (systems, brand, ...