This study investigates the impact of personalized AI-generated video advertisements on consumer click-through rates (CTR), aiming to understand the effectiveness of personalized content in the ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025 ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

A brand sound is the sonic expression of a business’s identity, and it should align with the visual, emotional, experiential, ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Following the early-May announcement of its intention to close its laboratory-grown diamond (LGD) jewellery business – ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before ...

The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for ...