Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025 ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Following the early-May announcement of its intention to close its laboratory-grown diamond (LGD) jewellery business – ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before ...

NEW YORK CITY, NY / ACCESS Newswire / June 17, 2025 / Influencer Luke Parry and entrepreneur Andrea Harris Jr. have ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.