Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. The holidays are here, so let's take a trip down my own ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Emoticons have rebranded to emojis and the feelings they represent are vital to B2B marketing success. Jessica McGreal reveals why you need to put the emotion back in to marketing B2B marketing is ...

Companies continue to look for every possible edge to connect with, market to, and close sales with prospects and repeat customers. And technologies continue to evolve to help improve marketing ...

Contrary to some preconceptions, the B2B buyer is not a faceless, emotionless corporate ‘robot’ solely interested in the practical functionality and ROI of a product or service. Claire Weekes explores ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

Have you ever stopped and thought for a second about why you made a certain decision? Of course, you might think that you were driven purely by rationalism, but whether you realize and admit it or not ...

Sponsored article: Video and brand marketing are all about engagement. Break down "engagement", and you get a potent mix of attention, awareness and understanding. Let's unpack all of this. There's a ...

Beki Winchel of experiential agency Spiro looks at how a recent campaign from an unlikely pairing (Deloitte and the WNBA) shows a way forward for talking about diversity in leadership. Imagine a world ...

Chartered Marketer with 10+ years experience in market development in domestic and export markets for leading Northern Ireland companies; TotalMobile Ltd, Ulster Carpets and HeartSine Technologies. An ...