These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers ...

As adults, we sometimes see ads for modern toys and think, "Man, I wish I had that when I was a kid!" But if we looked back ...

Mattel investor Southeastern Asset Management has called on CEO Ynon Kreiz to explore strategic options for the toy maker to ...

Spider-Man Brand New Day, The Mandalorian And Grogu, Toy Story 5, The Odyssey, Disclosure Day and Masters Of The Universe ...

It’s all too easy for childhood toys to end up in the attic. We no longer need them, but we can’t bring ourselves to throw ...

Mattel has launched the first-ever Autistic Barbie doll in the United Arab Emirates, marking a significant step in toy ...

The arrival of "Jaws" in 1975 marked the first of many sea changes (no pun intended) that have redefined what a summer ...

Transforming nostalgia into cultural relevance for a new generation.

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Not a day goes by without an update from El Segundo, and this time it’s all about Hot Wheels cars. Choose your favorite!

Already following the successful opening of 20th Century Studios/Disney’s The Devil Wears Prada 2, there’s an excitement in ...

Mindee and her partner Julie Pickens formed a company and created Boogie Wipes — saline-moistened tissues that mums use so ...