General Mills, Whitebridge Pet Brands

General Mills is buying its fifth pet food business. Here’s why it could fetch more growth.
From an estimated $150 billion of spending in 2024, the category is expected to mushroom up to roughly $200 billion by 2030, according to estimates from Bloomberg Intelligence.
General Mills Acquires Whitebridge Pet Food for $1.45 Billion
General Mills Inc., known for cereal brands such as Cheerios, made its fifth acquisition in the pet food sector since 2018 by buying the North American unit of Whitebridge Pet Brands in a deal valued at $1.
General Mills to spend $1.4B to buy more pet food brands
General Mills is spending $1.45 billion to add more pet food to its portfolio, the Golden Valley-based company announced Thursday. The maker of Blue Buffalo inked a deal with the Belgian owner of Whitebridge Pet Brands to acquire Tiki Pets,
General Mills to acquire Whitebridge Pet Brands for $1.45 billion
General Mills said on Thursday it would buy Whitebridge Pet Brands' North American premium cat feeding and pet treating business in a transaction valued at $1.45 billion to broaden its portfolio and strengthen its pet food business.
General Mills To Buy Whitebridge Pet Brands' North American Business From NXMH In $1.45 Bln Deal
General Mills, Inc. (GIS) announced Thursday it has entered into a definitive agreement to acquire Whitebridge Pet Brands' North
General Mills to Acquire Cat Feeding, Pet Treating Business for $1.45 Billion
General Mills said it had agreed to acquire a North American cat feeding and pet treating business from European private-equity firm NXMH in a deal worth $1.45 billion.
General Mills buying Whitebridge's North American pet food biz for $1.45B
General Mills agreed to acquire Whitebridge Pet Brands' North American cat food and pet treat business from NXMH for $1.45 billion. Why it matters: Both the cat food and pet treat segments continue to grow,
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