As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business ...

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and ...

WPP is shifting to a pay-for-performance revenue model. But there are many barriers to clear before PFP becomes the industry ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Agentic advertising is forging a wave of unexpected programmatic alliances, with The Trade Desk and Yahoo DSP getting in on ...

Horry County Council members on April 27 halted their discussions about a proposed 1 percent sales tax referendum. Here’s why ...

May 6, 2026Q1 2026 Group performanceComparable order intake growth 6% Group sales of EUR 3.9 billion, reflecting 4% increase in comparable ...

Q1 2026 earnings call: 21% sales growth, raised FY revenue guide, and Cardi B marketing impact—plus fuel/aluminum margin risks.

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

During the past two years, a growing number of auto consumers have complained about the misleading auto advertisements mailed to them by Tennessee motor vehicle dealers and salesp ...

Colorado Senate Bill 26-134 is scheduled for a second reading in the Senate at 10 a.m. today, April 27. A variation on the ...

Competitive pressures over value, dwindling consumer confidence and bad weather resulted in a same-stores sales increase of ...