An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business ...

Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

Southern California's Santa Barbara offers a quick getaway, located about 100 miles almost due west of Los Angeles. It offers a bit of everything for travelers, from beach lovers to history buffs to ...

When you live in a town where the ocean is just around the corner, it feels almost wrong to spend a sunny day anywhere but the beach. As a lifelong Santa Barbara resident, my favorite way to savor ...

World Atlas named six California towns among the prettiest on the Pacific Coast. See which scenic cities made the list.

Home to California’s most beloved right point break, aka Rincon, aka The Queen of the Coast, what Santa Barbara might lack in swell consistency, it surely makes up for in quality once the angle sneaks ...