The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

Social media can be a double-edged sword for small businesses. On one hand, it represents a free and effective way to reach out to your audience and expand your reach. But on the other hand, it can take up a lot of time, fail to help you connect, and – in a worst-case scenario – alienate potential customers.

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to focus on your audience. Algorithms change constantly, but engagement comes from content that is authentic, useful, and relevant to the people you’re trying to reach.

With the emergence of short-form video content, brands now have an unparalleled opportunity to engage with audiences in novel and profound ways. In today's rapidly evolving digital landscape, where attention spans are diminishing, platforms such as ...

Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to engage with it in real time can be challenging.

WASHINGTON (Gray DC) - The Trump administration has developed a communication strategy that relies on viral moments, custom-made memes and snarky insults to reach audiences in the digital age.

Despite the inherent downsides and dangers related to social media, it does offer many benefits. For example, you may use social media to stay in touch with faraway family members or reconnect with friends from the past. If you’re looking for ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, allowing brands to reach their audiences directly.

Biased or misleading medical advice shared by social media influencers can cause harm and requires coordinated action by governments and platforms to protect the public, argue experts in The BMJ.