In its latest move to shrink its portfolio of companies, WME is selling its sports agency 160over90. French company Publicis Groupe will acquire it for $500 million.

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Artificial intelligence has dominated headlines and advancements in nearly every industry globally. Sports is no exception. As data grows more dynamic and accessible, so do its applications, and the ...

Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports ...

DEERFIELD, Ill., Feb. 12, 2026 /PRNewswire/ -- The Specialized Marketing Group Inc. (TSMGI), an award-winning global sports, event and promotional marketing agency, today announced the promotion of ...

Also In The Forbes CMO Newsletter: The Art Of Marketing In A Virtual World, Stephen Colbert Takes On The FCC, Playtime Gets New Rules, U.S. Pride Needs A Rebrand “Virtual worlds are no longer ...

For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing one of the few remaining pillars of monoculture. Look no further than the ...

Jobs are opening up in the sports industry as teams expand and money flows into the industry. Excel Search & Advisory broke down some of the most in-demand senior positions in sports right now. Senior ...

In a major strategic expansion announced in April 2026, Publicis Groupe, one of the largest global advertising and communications holding companies, revealed that it has entered into a definitive ...