Post-pandemic digital behaviors have increased the importance of personalization in marketing. To capitalize on this shift, brands can emphasize emotionally connecting experiences that improve brand ...
Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. When it comes to marketing, today’s consumers have told us clearly ...
For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
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