Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

The controversy surrounding TikTok has dominated political discussions for years. Critics claim the app is a national security risk, a data funnel ...

Aquila and Kantar Media Successfully Launch Calibration Panel in 1,000+ Homes, Marking Significant MilestoneExpanded Leadership Team, ...

Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

Men feigned confusion as they pushed ketchup around their counters, creating more of a mess and proving themselves incapable of cleanliness.  Although the joke was lighthearted, the implications are ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads ...

Similar to other online advertising platforms, factors that influence TikTok Ads costs have to do with how efficient are graphic creatives, level of engagement with ads, smart ad testing strategy, and ...

Yes, for verification—think EIN or similar. 6. Analyze and Adjust Use the TikTok for Business analytics to track views, engagement, and clicks. Adjust your TikTok strategy for business based on what ...

New data published by app analytics firm Sensor Tower says TikTok & Douyin—the Chinese version—are the first non-gaming apps to surpass $6 billion in in-app purchases in 2024. TikTok also generated a ...

Mothers who sued TikTok and YouTube over “choking challenge” videos that allegedly led to their children’s deaths failed to put forth viable claims for products liability, negligence, and ...

TikTok has set a new record. Since this app was released in 2016, it has always been at the center of multiple controversies. Still, the popularity of this app is increasing. In a groundbreaking ...