E-commerce entrepreneurs are using live selling platforms to grow their businesses. Live selling requires minimal equipment. Many top sellers got started with their phones. The key to retaining ...

Whatnot’s 2026 State of Live Selling Report shows that more than half of its sellers now earn most of their income from live commerce, with platform sales exceeding $8 billion in 2025. The findings ...

Val Zapata turned her sneaker-collecting hobby into a seven-figure business. She scaled her business by leveraging the live-selling platform Whatnot. Zapata predicts a live-selling boom in the US and ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Platform strengths: eBay is the universal marketplace, Whatnot excels in live hype-driven sales, and TCGPlayer leads in Pokémon and Magic singles. Fee differences: eBay’s fees average around 13%, ...

Live selling enables entrepreneurs to earn six-figure sales with minimal startup costs. Success in live selling relies on building community and engaging viewers during livestreams. Extroverted ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...