Asha Sharma, the new CEO of Microsoft Gaming, quickly got rid of the controversial "This is an Xbox" marketing campaign, and ...

Microsoft has confirmed its new gaming boss Asha Sharma killed its controversial This is an Xbox campaign as part of a "reset ...

Xbox Games Showcase is set to air on Sunday, June 7 at 10 a.m. PT, 1 p.m. ET, and 6 ...

Over a thousand gamers complained about not being able to join Xbox's party chats on Friday, prompting questions about ...

April 2026 is shaping up to be a big month for Xbox Game Pass, with a number of high-profile games hitting Microsoft’s subscription service. Here's what to expect.

Microsoft's Xbox Games Showcase is set for June 7th, featuring new gameplay and announcements from Xbox Game Studios and ...

The Xbox Wire post about the initiative is gone, too, but you can still watch the video on YouTube. A report by The ...

Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand ...

It's official, folks! Following a report earlier this week that suggested new Xbox boss Asha Sharma had directed the ...

The Xbox team announced a FanFest tour in Cologne, London, Mexico City, Seattle, Sydney, Tokyo, and Toronto to celebrate the ...

Microsoft has been quietly removing references to its viral 'This is an Xbox' marketing campaign and lest there was any doubt about why, the company confirmed in a statement the reasoning behind its ...

Microsoft will hold its major annual Xbox Games Showcase on June 7, with Gears of War: E-Day getting this year's dedicated post-show Direct.