Everything you need to know about Alexa+, Amazon's new generative AI assistant
Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen AI-powered 'Alexa+' or Alexa Plus and a new user interface coming to an Echo device near you, and the company is now making it more real than ever before.
Amazon, Alexa and AI devices
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Amazon has designed the new version of its popular smart-home assistant to use generative and agentic AI to do more for users through more natural interactions.
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Tech companies love AI. Just don't try to use it to get a job at one.
The new Alexa+ is getting good press so far, but it's not clear whether consumers will find it compelling enough.
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