The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

Children form their sense of identity early, and toys play a surprisingly powerful role in that process. While children with ...

Mattel’s iconic Barbie franchise captured a new legion of fans with the global powerhouse Barbie film from Greta Gerwig and Margot Robbie, and now we know when the franchise is set to return to the ...

Mattel Studios is teaming up with Illumination for the first-ever animated “Barbie” film to hit theaters, marking a fresh ...

Holiday toy shortages may becoming—beat the rush by grabbing these 6 must-have kids’ toys now before they vanish from shelves ...

Price increases on things like baby gear and home goods at Walmart reflect broader trends following President Donald Trump’s ...

The "UNO Social Club" will soon come to bars in cities across the country, including Chicago, the brand announced on social ...

It seems like the iconic British doll, Sindy, could soon have her own story in an upcoming live-action musical.

Inspired by his own struggles, Eric Wyatt founded Burden the Bear to show recipients of its stuffed animals that they’re not alone in grief, illness or isolation.