Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

Mother LA dreamed up the “Terry Crews School of Acting for Athletes” to help five college football players sharpen their skills off the field.