News

The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs.
The winners of Ad Age’s 2025 Young Creatives joined Ad Age and Zappi in Cannes to reveal how AI insights fueled their “Drink From the Source” scannable-can concept.
Ads for the Polaroid Flip, placed in tech-heavy locations, say real moments are worth more than digital distractions.
AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...
At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...
Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...
Red Lobster and Ram are among brands using CEOs in new campaigns.
Red Lobster and Ram are among brands using CEOs in new campaigns.
A pair of absurdist spots feature people who are inordinately drawn to mechanical bulls and haunted houses.
To keep the generation’s trust, brands should provide physical experiences and more control over what they consume ...
Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Read the last edition of this recurring series, with JPMorgan Chase’s ...
Ad Age’s Asa Hiken tested Midjourney’s ability to replicate brand IP—and found it could do so with eerie accuracy, sometimes placing brands in troubling contexts.