What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend ...

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. The annual report was based on data from a survey conducted between May ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

We're living in the era of Big Data. We know more about ourselves—our spending patterns, our TV-watching habits, our Web searches, our education levels—than ever before. For marketers, all that ...

Video moves us. No other medium can elicit an emotional response quite like video. It's no wonder brands and companies of all sizes are experimenting with video now more than ever. What matters for ...