At Coachella weekend 1, Olandria Carthen became the face of Barbie’s first-ever appearance at the music festival with its “You Can Be Any Barbie” campaign. The Love Island USA star arrived in the ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...

Barbie Dream Fest was anything but fantastic. As fans of the beloved brand congregated for what was described as a three-day "ultimate Barbie" event in Fort Lauderdale, Fla., the Barbie Land they ...

It seemed to be more of a nightmare than a dream. Barbie fans were left utterly disappointed after experiencing what was supposed to be a fun-filled, glittery weekend full of immersive attractions and ...

“If I can dream it, then I can do it; I’ve got my girls with me, there’s nothing to it,” Fifth Harmony sang in their official Barbie anthem, “Anything Is Possible.” Unfortunately, that didn’t turn out ...

Mattel Creations REVEALED 2026 was a bigger, bolder celebration of Mattel than ever before. Not only did it bring a live-audience into the fun for the first time, but its unveiled product line ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...

Deuxième langue la plus parlée en France, et l’une des plus répandues au monde, l’arabe reste pourtant peu enseigné dans le système scolaire, marginal dans les institutions culturelles et largement ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...

To quote Ken, these lines are "sublime!" When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. These are the first words uttered about Ken after we ...