It does call the beer 100% safe to drink, however.

According to Marbury, he quickly realized that life in China is way different from the United States and other Westernized ...

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Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to create exactly that — a beer made with bear poop. Dubbed “ Nature Calls ,” Columbia said ...

Courtesy Columbia Sportswear / Breakside Brewery) Not sure anyone saw this limited release coming. But it will be out there just in time for the Big Game and we’ve gotta ...

Shock marketing for the Super Bowl? “Bear poop beer” is a first for all of us. We sample “Nature’s Call” from Columbia Sportswear and Breakside Brewery.

Bear poop is the surprise ingredient in this new beer for the Super Bowl - The new beer will be available February 8 at the ...

Created in anticipation of the Super Bowl, “Nature Calls” is a lager made from water infused with American black bear scat ...

Does a bear sh*t in the woods? And is it possible to make beer out of it? The answer to both of those questions appears to be "Yes" as the outdoor sportswear company Columbia has partnered with Oregon ...

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.