At Coachella weekend 1, Olandria Carthen became the face of Barbie’s first-ever appearance at the music festival with its “You Can Be Any Barbie” campaign. The Love Island USA star arrived in the ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...

The Barbie Dream Fest wasn’t exactly a dream for many attendees. The event, which took place in Fort Lauderdale, Florida between March 27 to 29, was advertised as “three days of glam, nostalgia, and ...

Barbie Dream Fest was anything but fantastic. As fans of the beloved brand congregated for what was described as a three-day "ultimate Barbie" event in Fort Lauderdale, Fla., the Barbie Land they ...

It seemed to be more of a nightmare than a dream. Barbie fans were left utterly disappointed after experiencing what was supposed to be a fun-filled, glittery weekend full of immersive attractions and ...

Mattel Creations REVEALED 2026 was a bigger, bolder celebration of Mattel than ever before. Not only did it bring a live-audience into the fun for the first time, but its unveiled product line ...

Earlier this week, Mattel launched the first ever autistic Barbie—or at least the first Barbie to be explicitly identified as such. The newest addition to the Fashionistas collection, a line of ...

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a brand ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...

To quote Ken, these lines are "sublime!" When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. These are the first words uttered about Ken after we ...