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An American icon is trying to turn things around to the point execs are publicly admitting mistakes were made. That icon? It’s Jeep. Arguably Jeep is the Kleenex of off-road vehicles, but the brand’s ...

Small unibody SUVs didn't take off until Jeep's beloved XJ Cherokee went on sale in 1984 and quickly earned a place in millions of driveways across the country. Recent Cherokees haven't made quite the ...

BARCELONA, Spain (AP) — Hikers navigating rugged terrain may have noticed more people speeding along the same trail while leaping over rocks and roots like two-legged mountain goats. ‘It’s a safe ...

Jeep owners have never been shy about going off-road—or showing off their personalities. Lift kits, beadlock wheels, snorkels, and ducks on the dashboard are anything but subtle. Now, for those who ...

Nicole loves cars and the fact that they regularly hand her the keys to shiny new automobiles so she can write about them still amazes her. She covers the auto industry with a focus on car reviews and ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. The car reveal is a staple of automotive ads and presentations ...

Introduction - Find the best Jeep Wrangler deals! Automaker product lineups have continually expanded and contracted over the years and will continue to do so as markets and consumers' desires shift.

Jeep officially announced the Recon, a fully electric off-road vehicle, will go on sale in 2026. The Recon, Jeep claims, is the first all-electric trail-rated SUV. The Recon will cost $65,000, plus a ...