Regarding food coloring, the modern consumer is more informed, more connected, and far more vocal about what they're eating.

Many fruits and veggies are not as bright or vibrant as they look in grocery stores. In fact, a good number are artificially ...

Synthetic dyes are made from petroleum and created in labs. They’re used in food, as well as textiles, leather, paper ...

A new California law will define, for the first time, ultraprocessed foods — and ban ones "of concern" in K-12 schools in the ...

PepsiCo announced in April that it would accelerate a planned shift to natural colors in its foods and beverages.

VALHALLA, New York (AP) — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, ...