Marketing psychology is vital in digital campaigns, blending emotion and rationality. Emotions captivate attention, which is essential in a crowded content space, but balancing that with ...

Emotions in Marketing: Product Placement Like the example of me driving past the go-kart store, brands need to enable and embrace placement of their products in a way that inspires excitement.

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

In marketing today, where data-driven strategies and technology often dominate discussions, the significance of emotional intelligence (EI) is becoming increasingly apparent.

Not all of these technologies were initially designed for marketing or sales. In fact, most are being used in education, healthcare, and other verticals. But if they prove to be successful in those ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

FOMO is a psychological phenomenon that brands have skilfully turned into a marketing tool, drawing on the principles of ...

1. Think about your brand. What’s your brand’s purpose? What are your values? What emotions align to this purpose and value? 2. Think about your customers. What does your brand actually do for your ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Aim to surprise and delight your viewer but also to empathise with them. Try to be authentic and honest. If you look like you can be trusted, that's a big win in video marketing. Adding emotion.

Likewise, AI is being used in marketing more and more to analyze situations. Emotion AI is a new twist, using the discernment of consumers’ emotions to fuel individual responses to each consumer.

Contrary to some preconceptions, the B2B buyer is not a faceless, emotionless corporate ‘robot’ solely interested in the practical functionality and ROI of a product or service. Claire Weekes explores ...