At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025 ...

There’s been a lot of conversation lately — surveys, articles, reports — all focused on how to attract more women into ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...

The Financial Conduct Authority's publication on delivering good outcomes for customers in vulnerable circumstances, reinforces the regulator’s expectation that firms will prioritise the needs of this ...

News: July 2025 presents Capricorns with a need for patience and self-care amidst fluctuating energy levels and unexpected ...

On May 15th 2025 at Galeri Indonesia Kaya, the non-profit foundation Ngajagi Kreasi Nusantara brought their debut performance ...

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...