"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research ...

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...

Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...

From Super Bowl to IPL, big-game ads grab attention—but do they deliver results? Smart storytelling and strategy are key to ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Other marketing channels hint at your brand’s story ... Digital experiences that prioritize efficiency but sometimes miss ...

That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not ...

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.