At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

AI just beat humans at emotional intelligence tests 81% to 56%. The implications for how you communicate with customers, ...

Charlotte Tilbury’s new Fragrance Collection of Emotions explores emotional perfumery, and we tried all six scents ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...