The automaker’s World Cup push leans into nostalgia and emotion, positioning Hyundai as a companion in India’s cricketing frenzy.

Social networks exploit young people's vulnerability and actually help boost certain disorders that they are prone to ...

Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...

Experiential brand marketing in 2026 focuses on creating genuine human connections rather than just transactional ...

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

Compartés reports the heart-shaped chocolate box remains a beloved Valentine's Day gift due to its emotional significance and enduring appeal.

If you know anything about the mobile games industry, you know it’s cutthroat out there. The competition for fleeting ...

The Rolex Daytona has long stood apart from other luxury watches, not because of aggressive marketing or short term hype, but because of the way it functions with emotion. Originally created as a tool ...

‘Physical music is powerful and under-leveraged. In 2026, it won’t be a sideshow – it’ll be a core strategic revenue and ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their ...