As AI shifts from a back-end efficiency tool to a creative partner, agencies are re-evaluating authorship, talent structures, ...

British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their ...

Fred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Over the festive season, advertising that brought together consistency with a dash of “experimentation” captured the mood of ...

With millions of dollars spent on marketing for independent film company A24’s most expensive film to date, director Josh ...

A landmark Bradford regeneration scheme is progressing as plans take shape to transform a city centre neighbourhood.

The idea of “Blue Monday” caught on in 2005, when British psychologist Cliff Arnall announced that he had identified the ...

The coming year will reward teams that invest in unified brand and demand systems, AI-supported personalization, and creative integrity.

In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're ...

AI is really incredible. It can give you understanding and information — sometimes in seconds. But it’s only as good as its ...