Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly ...

Stop wasting money on translations. Misunderstanding Transcreation vs Translation is costing you customers and ruining your ...

Panda Express kicked off their “Have You Eaten Yet?” campaign at Lunar New Year last year with a quirky family comedy. This year they went bigger and better, welcoming the year of the Horse with a ...

Turning sleepless nights into a story of comfort: Parenthood is filled with restless nights and small victories. For EQ Dry, that truth became the heart of its message. The brand set out to remind ...

A county fair experiment revealed the wisdom of crowds. Today, that same mechanism is threatening to make every brand sound exactly alike.

From movie reboots to retro snack revivals, we explore the billion-dollar business of nostalgia marketing and how companies are using your memories to drive sales.

B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s ...

Humans respond to emotions. Here's why AI couldn't have created Apple's and Steve Jobs's most iconic marketing campaign, "Think Different." ...

Chocolate’s journey from sacred drink to Valentine’s Day symbol was shaped by history, marketing and even chemistry.

The rain hasn't stopped for hours. Wind rattles the shelter's windows as the storm outside swells, flooding the streets they ...

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

While I and plenty of other fans are incredibly excited to see Star Wars back in theaters, the road to the release of The ...