AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

While TikTok users have been posting videos of this kind for years, a Houston mom with the username @italiangirl1130 hit gold earlier this week after filming her exchange student Alessandro Salimei ...

Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consumers' emotions, memory, and deep emotional bonds ...

Ruchira Jaitly, CMO of Diageo India, discusses how cultural nuance, experiential marketing, AI, and regional realities will ...

After a viral video of a woman's alcohol-fueled restaurant outburst, deeper questions emerged about women, stress, and modern drinking culture. This in-depth, story-driven analysis explores how ...

The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.

Loyalty in the digital era is neither automatic nor unconditional. According to new research from Optimove Insights, consumers actively choose the brands they remain loyal to, and they expect those ...

As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Running a small business in a seasonal economy — like Cape Cod — is a unique challenge. Revenue ebbs and flows. Staffing ...

Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly ...