In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Following the early-May announcement of its intention to close its laboratory-grown diamond (LGD) jewellery business – ...

AI just beat humans at emotional intelligence tests 81% to 56%. The implications for how you communicate with customers, ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...