Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. The holidays are here, so let's take a trip down my own ...

Immersive and experiential marketing have quickly become go-to formats for brands looking to break through the noise.

After several months of planning our Emotional Engagement conference took place yesterday, rather ironically, at the home of science – the Royal Institution. Judging by the ticket sales (our highest ...

B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s why empathy is a business edge.

When it comes to marketing, most brands are sneakier than you think. To be successful, a modern company can't just create a product that appeals to your pain points and offers a solution. "But, surely ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

In a recent interview, Think Beyond’s Steven Cozens outlines why emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can bring to the table. Lucy ...

As both a consumer and a marketer, I’ve experienced firsthand how overwhelming the constant barrage of messages can be. But amidst all the noise, it’s the ads that tap into my emotions that really ...

Sponsored article: Video and brand marketing are all about engagement. Break down "engagement", and you get a potent mix of attention, awareness and understanding. Let's unpack all of this. There's a ...

For many brands, the past year has been a race to remain relevant and provide as seamless an experience as possible in the digital channels where consumers are increasingly spending their time—from ...

Chartered Marketer with 10+ years experience in market development in domestic and export markets for leading Northern Ireland companies; TotalMobile Ltd, Ulster Carpets and HeartSine Technologies. An ...