Microsoft is trying a new strategy to get people to use its Bing search engine. When someone who isn't logged into a ...

Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, ...

Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This ...

Microsoft used its expensive partnership with OpenAI to leverage advanced AI in coding, search and just about everywhere else ...

Bing pushes Copilot with search trickery in results for the words Google and Gemini. Microsoft's attempt at competition in search and AI feels desperate. The Copilot box looks like an ad ...

It appears Microsoft is once again playing dirty tricks to attract users to their own services. Earlier this year, they tried ...

Google’s AI Overviews, Microsoft Bing, Copilot, ChatGPT Search, Perplexity and the dozens of other start up AI search engines – the future of search is something they are all trying to crack.