From the start, the brand situates this new lineup separately from its historical predecessors as girls from the “modern era” ...

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

Samantha, Addy, Kirsten, and friends, but make it 2026.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

Mattel announced the special edition Barbies ahead of the October 11th International Day of the Girl to celebrate four rugby athletes from around the world. In addition to Maher, 2024 World Rugby ...

NEW YORK -- At 57, Barbie is getting a major makeover. The iconic plastic doll, whose small waist and long legs have been criticized for creating unrealistic expectations for girls, will soon be sold ...