Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says ...

Kim Kardashian turned heads on the red carpet at the 2025 Vanity Fair Oscar party on Sunday night, and her look is now being ...

The “Kardashians” star went for a ballgown moment that landed a bit flat, with fans comparing her wrinkled Balenciaga look to ...

Kardashian has modeled for Skims many times before. She starred in the brand’s 2024 campaign by Nick Knight, who photographed Kardashian in various sultry poses. In 2023, the TV star posed for Steven ...

Kim Kardashian and Nike are working together on a line of training apparel and shoes; we wonder how Kanye West feels about that.

It has been a jam-packed week in the world of sports business news. Netflix (NFLX) has expressed interest in taking the NFL ...

It's easy to hate on someone like Kim Kardashian, but does the reality-TV star really deserve so much hate? Find out more.

Kim Kardashian is partnering with Nike, a brand that once warned Adidas about her ex-husband and his status as a "difficult" ...

Nike has announced a groundbreaking partnership with Kim Kardashian's Skims to launch NikeSKIMS, a new women's activewear ...