The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s ...

The most important takeaway about AppLovin Corporation APP right now isn’t just growth, it’s margin strength. While the company continues to expand its advertising footprint, particularly through ...

Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.

Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

NEW YORK —The Coalition for Innovative Media Measurement (CIMM) has announced strategic priorities for 2026 that aim to reinforce its commitment to advancing improvements, best practices, innovations ...

The economic role of customer data has changed. For more than a decade, first-party data has been treated as a cost of doing business. Brands collected it, stored it, protected it, and activated it ...

To simplify operations and improve performance, Bamboo Rose consolidated its demand generation under Anteriad.

Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company” ) a global leader in creator-powered commerce, today announced the launch of a proprietary demand-side platform (“DSP”) fully ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off.

The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...

Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk Evertune launches AI Retargeting through partnerships with Index Exchange and The Trade Desk, enabling ...

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.