The Rolex Pepsi, with its distinctive red and blue bezel, is certainly a favourite amongst watch enthusiasts and collectors.

Wearing the iconic GMT-Master II as he dropped by the set of his own biopic, we’d expect nothing less from the Boss ...

Towards the end of the production of the Rolex Pepsi 6542, the Bakelite was replaced with an aluminum bezel insert. The subsequent version of the GMT-Master, Ref. 1675, had a much longer ...

A Rolex watch worn by a NASA astronaut on the surface of the Moon in the early 1970s has shattered its presale estimate at auction in the US.

“Bubbleback,” like “Pepsi” (of GMT-Master fame ... its screw-down caseback and bezel—both of which used compressible gaskets—paved the way for Rolex founder Hans Wilsdorf to come ...

The Rolex GMT-Master with the red and blue ‘Pepsi’ bezel has been exceedingly popular with watch collectors. But Shahid thinks Pepsi could be on the way out to make room for its rival, ...

Whereas the $1,500 watch market consists of lots of micro-brands and the $7,500 market counts mid-level as well as luxury brands, the $15,000 market is exclusively luxury brands. Most of these (with ...

The holiday season has always been pivotal for luxury watch sales, and this year brings a particularly promising outlook.

'Watch collectors appreciate the importance of reliable timepieces that were used on historic lunar missions.' A Rolex watch that was flown to the moon is now the most expensive astronaut ...

The Rolex Pepsi has been part of the coveted GMT master series since 2013. The blue and red Cerachrom bezel not only give this model it's name, but also gives the Rolex Pepsi its unique charm.

From the wonderful TAG Heuer Monaco Split-Second model with its open dial to the ultra-fancy Rolex Daytona in mother-of-pearl ...

RR Auction described Mitchell's Rolex GMT-Master as being "in fine ... The 40mm watch has a black dial and blue-and-red bezel with a 24-hour scale (nicknamed the "Pepsi" color scheme).