Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

Santa Barbara, often referred to as “the American Riviera,” is renowned for its picturesque landscapes, Mediterranean climate and Spanish-influenced architecture. According to the Santa Barbara ...

And after a years-long absence, they are back, nine strong, at the Santa Barbara Museum of Natural History Sea Center on ...

SANTA BARBARA, Calif.-Visit Santa Barbara hosted a Tourism Summit that sold out. Organizers call that a good sign for the industry. People who operate businesses that benefit from tourism packed the ...

An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business ...