Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Men feigned confusion as they pushed ketchup around their counters, creating more of a mess and proving themselves incapable of cleanliness.  Although the joke was lighthearted, the implications are ...

The amount of money TikTok paid the couple was not shared with the public. Amber Ottwein says the reason she shared was for goodness' sake.

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads ...

Between the lines of billions of streams lies a story of digital trust, and SoundCloud is leading the way, according to data ...

Telefónica is also partnering with Google Cloud to integrate Open Gateway APIs into Google Firebase, a platform with over 3 ...

Similar to other online advertising platforms, factors that influence TikTok Ads costs have to do with how efficient are graphic creatives, level of engagement with ads, smart ad testing strategy, and ...

Unlock the potential of TikTok for Business and connect with a vast audience through creative marketing strategies.

New data published by app analytics firm Sensor Tower says TikTok & Douyin—the Chinese version—are the first non-gaming apps to surpass $6 billion in in-app purchases in 2024. TikTok also generated a ...

Mothers who sued TikTok and YouTube over “choking challenge” videos that allegedly led to their children’s deaths failed to put forth viable claims for products liability, negligence, and ...

TikTok has set a new record. Since this app was released in 2016, it has always been at the center of multiple controversies. Still, the popularity of this app is increasing. In a groundbreaking ...