Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of ...

DALLAS — Varsity Spirit, the company that owns the National Cheerleaders Association (NCA), is offering spectator refunds, counseling and virtual competitions to those impacted by an incident at a ...

DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...

The MarketWatch News Department was not involved in the creation of this content. MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in ...

Varsity Spirit — a division of Varsity Brands and a provider of cheerleading, dance team and band apparel, camps and competitions, and yearbooks — has reached an exclusive broadcast agreement with ...

The MarketWatch News Department was not involved in the creation of this content. The national championships featured the best cheer, dance, and band programs while celebrating school spirit and ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an accident. His death was confirmed by Varsity Spirit, the company he founded in ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

MEMPHIS, Tenn., Dec. 19, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has ...