As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media ...

Samba TV, the global leader in AI-driven media intelligence, today announced the promotion of Jaya Aswani to Chief Technology Officer and the appointment of Ramzi Nasr, PhD, as Vice President of ...

Studio estimates on Sunday say "The Devil Wears Prada 2" has topped the box office with $77 million in the U.S. and Canada ...

Netflix is doubling down on strategic growth levers, acquiring AI firm InterPositive for $600 million to enhance content production and expanding its live sports and related programming to retain ...

Industry executives at NAB’s Programming Everywhere conference warned that the booming free ad-supported streaming TV (FAST) sector faces major hurdles in measurement transparency and monetization.

The expansion comes on the heels of a strong year for Overwolf Ads, which saw brand partnership revenue grow 200% ...

Comscore has announced renewals and extensions of contracts with more than fifteen broadcast clients, focused on local ...

Broadcasters are adopting cross-platform measurement tools to track audiences across linear TV, connected TV and digital.

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced agreements with more than 15 notable broadcast clients, underscoring a growing demand for local ...

Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry ...

Comscore, Inc. (Nasdaq: SCOR) today announced it is celebrating 50 years of continuous box office measurement, with its movies division marking five decades of innovation, industry trust, and global ...

At NewFronts 2026, Comscore Chief Commercial Officer Steve Bagdasarian defined UPROXX TV’s reach, competitive position, and efficiency in clear terms. “UPROXX is operating at major national scale,” he ...