HBO Max, Netflix and Movies
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Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu have done that for years.
With the latest rom-com on Netflix, "Too Much," the platform is betting on an original concept, bringing in tested talent who have already proven their worth, particularly on HBO. Leveraging known talent who have built their own following is one tool that can help an original concept get off the ground initially.
Fueled by a strong slate of contenders that includes The White Lotus (24 nominations), The Penguin (24 nominations), The Last of Us (17 nominations), Hacks (15 nominations), and The Pitt (13 nominations), HBO Max earned a record 142 Emmy nominations across 20 titles — a massive jump from last year's total of just 91.
The Warner Bros. Discovery network scored 142 Emmy nominations, compared to 121 for Netflix. This marks the most Emmy nominations HBO has ever received in a single year, beating its previous total of 140 in 2022. Last year, it received 91 and was behind Netflix and FX.
Tyler Perry's latest Madea movie claims No. 1 on the streaming Top 10, keeping Netflix at the top for another week.
HBO Max stomped the yard on Emmy nominations morning, grabbing 142 nominations, fueled by 'The Penguin,' to mark a new personal best for the brand.